Ad Placement Fail?

May 24, 2011

From page A18 of the May 24 edition of the New York Times

What do you think? This Bloomingdales ad for Rag & Bone Jeans ($165.00) and silk Equipment top ($178.00) contains the tag line “MEET YOUR NEW MUST-HAVE” and depicts an Asian model staring into the camera with her lips parted. It accompanies an article with the headline “In Oakland, Redefining Sex Trade Workers as Abuse Victims” which, among many things, criticizes the ‘exoticization’ of Asian women in the US.

The article can be found online at: http://www.nytimes.com/2011/05/24/us/24oakland.html